Baume & Mercier launches augmented reality try-on experience: 2022 gift guide > 자유게시판

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Baume & Mercier has launched a new feature called "Virtual Try-On" that allows users to try on watches on their official website. This service uses AR and can be completed on a smartphone browser without the need for special equipment or applications. Currently, it is only available for the "Riviera" collection.

An innovative try-on experience that can be completed on a browser

A new feature has been added to Baume & Mercier's official website. This feature, called "Virtual Try-On", allows users to try on watches using their smartphone camera.

Similar services using AR (augmented reality) have already been introduced by other companies, but what makes the Virtual Try-On feature so revolutionary is that it can be completed on a browser without the need for special equipment or applications.

You can try on watches by simply pressing the "VIRTUAL TRY-ON" button on the product introduction page. Currently, this feature is only available for the "Riviera" collection. The service's distinctive feature is the ease with which it can be tried on without the use of special equipment or applications.

If a smartphone-specific application is required, not only is it time-consuming to install it, but depending on the smartphone's OS, the application may not even be provided in the first place. Removing these obstacles and making virtual try-on experiences accessible is a user-friendly attempt.

It's easy to use. Start the smartphone browser app and connect to the Baume & Mercier official website. Open the page of the model you want to try on and press the "VIRTUAL TRY-ON" button.

Once the camera is running, bring your wrist closer to the lens, and a watch will appear on your wrist on the screen. The closer you move your wrist, the larger the watch will appear, and the further away it will be, the smaller it will be. You can also check the details of the strap by slowly rotating your wrist. Although it cannot compare to the real thing in terms of subtle lighting and other details, it is very convenient to be able to try on a watch anywhere.

When you bring your wrist closer to the smartphone camera, a watch will appear. It recognizes the angle of your wrist, so you can check even details that are difficult to see in a catalog, such as the thickness of the case and the design of the belt. You can also take and save photos of the watch.

This Virtual Try-On feature is currently only available in the Riviera collection. It was a wise decision to prioritize the Riviera collection, which was reissued last year and has been attracting attention, rather than the classic Clifton and Classima collections. Of course, this feature will be available in other collections as well.

Contact info: Baume & Mercier Tel.0120-98-8000

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